Tourism Leaders Unite to Promote Multi-Destination Travel

How does Central America keep building its reputation as one of the world’s most vibrant and diverse tourism destinations? That’s the focus of the Central America Travel Market 2025, happening this week in San Pedro Sula, Honduras. It’s the region’s top stage for promoting tourism, forging partnerships, and showcasing multi-destination travel experiences to the world. The event brings together tourism authorities, international buyers, media, and private sector leaders, all united by one vision: positioning Central America as a single, must-see destination. Honduras takes the spotlight as host country, using this opportunity to show off its hospitality and commitment to driving regional tourism forward.

 

Reizel Vilorio, Vice Minister of Tourism of Honduras

“We’re really glad to host CATM 2025, the Central American Travel Market. It’s a great opportunity and a window to showcase Central America to the world through the various business-to-business meetings taking place on the 22nd and 23rd of October. This will be a great event where our local operators, tour companies, hotels, restaurants, and activity providers will showcase their products to hosted buyers. More than 78 hosted buyers are here in Honduras, looking for new products and opportunities to work within Central America. We’re proud to have hosted them on pre-tours, where they were able to experience firsthand the many opportunities Honduras has to offer and all that we can show the world. We’re very happy to be the host of CATM 2025 and to welcome all our friends and family from Central America; from Belize, El Salvador, Guatemala, Nicaragua, and Panama, who are part of this big regional family. One of the main challenges of selling Central America is that our locals are not fully respecting the CA-4 treaty, which has existed for a long time and allows travelers to move freely through the region. We are working with local governors to reinforce this as a Central America treaty, so tourists can move more easily across countries. Another challenge is that, while we have similar products across the region, we often don’t see our neighboring countries as partners or as products that can complement our own offerings. We need to start looking at countries like El Salvador, Nicaragua, and Belize as collaborators, where we can combine products and create packages that benefit both our tourists and our businesses. By encouraging visitors to stay longer in the region, we can generate greater benefits for each country.”