B&B’S Crystal Water Gets Global Brand Makeover
It is the same Crystal Water Belizeans already know, only now it carries a new name and a closer connection to an international brand. Bowen & Bowen Limited is rebranding the product as Crystal by Dasani, expanding packaging previously introduced on its five-gallon bottles across the entire product line. The company says the change affects only the name and label, not the water, production process or quality standards. Consumers may see both versions on store shelves during the transition. Leonel Reyes, General Manager of Sales, says the new identity aligns Crystal more closely with Coca-Cola’s Dasani brand while preserving the local product’s established place in the Belizean market.
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