Celebrating Belize in Every Shade: BTB Launches ‘Tourism in Full Color’ Campaign

A Vibrant Vision for Belizean Tourism

This morning’s Open Your Eyes segment, hosted by Sabreena Daly and Paul Lopez, highlighted the Belize Tourism Board (BTB) and its dynamic new campaign, “Tourism in Full Color.” Guest Khaila Gentle, Tourism Awareness and Public Engagement Officer, shared insights into how the initiative aims to celebrate Belize’s diverse culture, natural beauty, and vibrant people. The campaign is designed to showcase the country beyond its landscapes, emphasizing the unique identity that makes Belize stand out globally.

The discussion explored how “Tourism in Full Color” captures the essence of Belize through storytelling, visuals, and community engagement. Gentle explained that the campaign encourages both locals and visitors to see Belize as a rich tapestry of experiences, from its traditions and cuisine to its music and heritage. By highlighting these elements, BTB hopes to strengthen national pride while attracting travelers seeking authentic and meaningful connections.

Strengthening Awareness and Public Engagement

The segment also focused on the importance of tourism awareness among Belizeans. Gentle emphasized that every citizen plays a role in shaping the visitor experience, making public engagement a key pillar of the campaign. Through outreach programs, social media initiatives, and community involvement, BTB is working to ensure that tourism is understood not just as an industry, but as a shared national opportunity.

Joining the conversation was Narendra Ramgulam, Deputy Director of Sustainable Tourism at the Caribbean Tourism Organization. He highlighted the regional significance of campaigns like this, noting that engaging the public fosters a more sustainable and inclusive tourism model. Ramgulam stressed that when communities are actively involved, tourism development becomes more balanced and beneficial for all.

Sustainability and the Future of Caribbean Tourism

Sustainability remained a central theme throughout the discussion, with both guests underscoring the need to protect Belize’s natural and cultural resources. Ramgulam pointed out that the Caribbean region is increasingly focusing on responsible tourism practices, ensuring that growth does not come at the expense of the environment or local communities. Belize, he noted, is well-positioned to lead by example through initiatives like this campaign.

As the segment wrapped up, the message was clear: “Tourism in Full Color” is more than a promotional effort, it is a call to action for Belizeans to embrace and showcase their identity. By combining vibrant storytelling with sustainable practices and strong community involvement, the campaign sets the stage for a brighter, more inclusive future in tourism. Viewers were encouraged to take pride in their role as ambassadors of Belize, helping to paint a vivid and welcoming picture for the world.

Watch Today’s Open Your Eyes Episode Here