Pink Boutique: Bigger Store, Best Quality, Better You
It’s a shopaholic’s dream and a big move for one of Belize’s most recognizable fashion brands. Pink Boutique has officially thrown open the doors to its newly expanded location on the Philip Goldson Highway, marking a major investment in its growing customer base. The boutique, already a household name in Belize’s fashion scene, has doubled down on offering a wider mix of women’s and children’s clothing, shoes, and makeup. And with four locations countrywide, this upgrade signals how demand for accessible, high‑quality fashion continues to rise. News Five’s Britney Gordon stopped in to see how the expansion is changing the shopping experience and what it means for loyal Pink Boutique customers.
Britney Gordon, Reporting
Pink Boutique is back and better than ever. After a two‑month makeover, the store at Mile Three on Philip Goldson Highway is open again, and it’s turning heads. Shoppers are walking into a brighter, roomier space packed wall‑to‑wall with fresh trends, bold styles, and everything you need to unleash your inner fashionista.

Shelly Perera
Shelly Perera, Owner, Pink Boutique
“It’s our grand opening from four to seven. Our special event for our first day of being open, we’re gonna have sangria meal drinks. We’re also having a pianist playing music from four to seven, and we’re also gonna be giving out some little hors d’oeuvres. And also we’re offering 10% off the entire store. And if you spend fifty dollars or more, you will receive a coupon for your next purchase.”
This store is one of four locations across Belize and as the demand grows, so does the brand’s drive to keep providing customers with the best service and products.
Shelly Perera
“I think our goal is mainly to provide clothing for women. We’re also gonna carry kids. And we have a few men that we’re gonna start to expand in this location. We have four pink boutique stores countrywide, one in San Ignacio, one in Belize City, downtown, here on the Northern Highway, and also in San Pedro. And we’re trying to provide fashionable clothing for women.”
Beyond bigger stores, Perera revealed plans to expand into different locations across the country. That means if you’ve been hoping for a Pink Boutique in your neighborhood, you could be in luck very soon.
Shelly Perera
“ I would like to go more online, have more online presence because of social media. I might be expanding some more stores countrywide as they’ve been asking me in other districts to expand. So we will look into that in the future.”
Positive feedback has made Perera even more excited to interact with customers and keep improving service for years to come.
Shelly Perera
“Everybody has said finally you have reopened, and it’s been very exciting because people have been asking me when are we gonna reopen? And so I’m finally happy to hear that people are excited to come and see what we have to offer today.”
And while today’s shoppers got the full VIP treatment, Pink Boutique says that level of service isn’t just for opening day, they promise the same high‑class experience and quality products every single day of the year. Britney Gordon for News Five.
Attention readers: This online newscast is a direct transcript of our evening television broadcast. When speakers use Kriol, we have carefully rendered their words using a standard spelling system.
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