If you’ve ever enjoyed a plate of rice and beans with that perfectly crispy piece of chicken, chances are it came from Quality Poultry. And this year, they’re not just celebrating, they’re celebrating big. Quality Poultry Products is marking its fiftieth anniversary, and instead of throwing one fancy event in one location, they’re hitting the road. The company is rolling out motorcades across the country, bringing the celebration to every district and this weekend, it’s Belize City’s turn. But this isn’t just about balloons and banners. It’s a chance to shine a light on the journey your chicken takes before it hits your plate. From farm to fryer, Quality wants you to see the story behind the sizzle.
Andre Selgado, Manager, Quality Poultry Products
“This year, Quality celebrates our legacy year which is fifty years in existence as Quality Poultry Products. We were established in 1975, and we’ve been in operation continuously, nonstop being the number one poultry provider in Belize. So, we wanted to do something different, every company that does reach fifty years, they normally just have one event and at a centralized location. So, what we’re trying to do is celebrate with the entire country, which makes everyone an active participant in what we’re doing. So, what we decided to do is that every district, the main city or town in that district, will be having a motorcade in celebration of Quality. So, we’re celebrating it with you as our customers, as our supporters and we’re giving back to you. So, this Saturday in Belize City is going to be the motorcade. We start at eleven a.m. and we go through the principal streets of Belize City. We’re kind of taking the same route as the fire engine parade. What is the motorcade about? Again, some people take it for granted, not knowing how, when they go and buy that plate of rice and beans and chicken, or when they go to the shop and buy dehn lee fry chicken, they don’t know what it takes for us to get that chicken to you. So Quality Poultry, the motorcade, it highlights a little bit of the process of how we get stuff to your plate.”
