Caribbean Brewery Reinvents Itself with Mana Flour

If there’s one lesson from the Netflix vs. Blockbuster saga, it’s this: adapt or disappear. Companies that innovate thrive, and those that don’t? Well, they fade into history. Caribbean International Brewery clearly got the memo. They started out as a cold beverage maker, but today, they’re much more than that, branching into snacks and staples. And now, they’ve introduced Mana Flour. This Belize-made product officially launched today under Caribbean Organic Foodstuff, promising to be more affordable than many brands already on the shelves. The launch wasn’t just another ribbon-cutting. It drew big names, including Prime Minister John Briceño himself and officials from the Ministry of Investment, signaling strong government backing. According to Communications Director Fortunato Noble, Mana Flour could become a major foreign exchange earner for Belize.

 

Prime Minister John Briceño

“It shows that there is continued confidence in the Belizean economy and that here now we are opening up for a company. As what I’m told, Belize Flour Mill imports the flour from Guyana. Here now is a company that is bringing in the wheat and milling, grinding the wheat to be able to flour for Belizeans. The idea behind Caribbean Organic Foodstuff was to introduce to the market or try to get some sort of importation. We want to get away from imported goods. We want to supplement goods that are imported, produced in other countries and produce them right here in Belize. That would not just allow us to retain some of that foreign exchange, it’ll also allow us to employ people to grow the GDP and to have food security. So yes, the beverage company is the one that started initially, but we are not done. This is a continuous planning process. When we sat down in 2023 to see what can be done and the flour came up. We started with noodles. We know we import a lot of noodles every year. And then we have the cooking oil coming on. We have biscuits, we have snacks. We have a lot of things that are imported. We want to move towards that. We want to employ, produce our own food right here in Belize.”